Your name is the first thing people hear. Make it easy to spell, hard to forget, and available as a domain.
Say it out loud
If people have to ask how to spell it after hearing it once, it is too complicated.
Check availability
Domain, social handles, trademark database. Do this before you print merch.
Avoid trends
A name that sounds cool in 2026 may feel dated in 2030.
Think long term
Will this name still fit if your sound changes in five years?
