Great music does not find an audience on its own. Independent artists must be their own marketing department.
Start with one platform
Pick one social platform and post consistently. Better one active account than five dead ones.
Build an email list
Social algorithms change. Email is yours. Offer a free download or lyric sheet in exchange for signups.
Pitch to playlists
Small, niche playlists often drive more engaged listeners than major ones.
Play live
House shows, open mics, local venues. Every performance is a chance to gain one new fan.
